Branded and verified business caller ID your customers answer

GenAI-powered sovereign call branding shows your name, logo and a personalized reason on every outbound call. It is delivered through your own Android or iOS app, so you control the display and no customer data leaves your network.

Identity Assurance™ consoleOutbound campaigns · All brands Live
Branded vs total calls
12,480/ 14,212
First-call connect rate
58%
Registered users
2.4M
Campaigns active
18
TimeABC Bank customerCall purposeBranding
Ready integrations with cloud contact centers, or any platform over REST API or SIP
Amazon Connect
Genesys Cloud
SmartFlo
Acefone
REST API
SIP via your SBC
The reach problem
200M+

users are unreachable to you today

Your calls don’t even ring for these users in America, who use AI call screeners.

Apple iOS 17+
171M
Samsung flagship series
29M
Google Pixel
9M
User breakdown: Assertion, 2026

What are you losing today?

How Identity Assurance™ helps

100%

Of your app users reached on Android and iOS, compared with just 40% via alternative solutions

40–60%

Higher first-call connect rates from existing customers

24+

Languages for branding and pre-call messages

The only GenAI-powered secure branded calling solution that works globally

Address customers by name

Get immediate attention with a personal connect.

Send a personalized message

A GenAI-optimized message per customer gets them interested.

Highlight your brand

Stand out from the competition with your logo and brand.

No more spam badge

Get around “silence unknown callers” and spam filters.

Consistent, global reach

Brand calls across domestic, global and roaming users.

Multi-lingual branding

Branding in 24+ languages for better customer accessibility.

MFA-inspired secure branding

Protect your brand from number and identity spoofing.

No double billing

Automatic fallback to your existing branding solution, if any.

Identity Assurance branded business call on a smartphone

Three steps, using your own app

Android SDK
~0.2 MB
Kotlin, React Native, Flutter
iOS SDK
~600 KB
Swift, React Native, Flutter
01

Add the SDK to your app

Sample code, documentation and a ready-made .md file for your AI coding tool are provided. SDK integration typically takes 3 working days.

POST
Brand call
EVENT
Call connected
EVENT
Call disconnected
HOOK
Callback webhooks
02

Connect your contact center

Cloud contact centers call the Branding API over REST. On-premises platforms connect over SIP through your SBC and the SIP-REST gateway.

ABC Bank
Hi Jay, your lifetime free credit card is approved
03

Every call arrives branded

Your dialer places the call as usual. The customer sees your name, logo and the reason for the call before they answer.

A workflow built for the highest answer rate

Pre-call notification from ABC Bank asking when to call, with Call Now, 30 Mins and Not Interested options
Incoming branded call from ABC Bank with logo and call reason
ABC Bank app banner during the call: You are on call with us right now
Missed-call notification from ABC Bank with Call Now, In 30 Mins and Tomorrow options
Post-call survey from ABC Bank with Awesome, Average and Unhappy ratings
Sample brand

6 reasons to choose Identity Assurance™ over the competition

Maximizing brand trust and reach
1

Better reach

Brand calls to 100% of your app users across Android and iOS, compared with just 40% via alternative solutions. Great for businesses with high app reach.

2

Impactful first impression

You control the display on the customer’s phone, not the telco or anyone else. Bypass spam filters at every level, including AI auto-answer agents, so every call rings.

3

Better first-call connect

Clearly state who is calling and why, with no overlays or ads. Dynamic, personalized branding hooks the customer and improves first-call connect.

4

More meaningful answers

Bypass AI auto-answer agents on the customer’s phone and get straight to the person, for more meaningful conversations and business outcomes.

Enterprise performance and security
5

Sovereign data security

Private cloud hosting with branding delivered via your app ensures that no customer data ever leaves your network.

6

Enterprise-grade control

Manage everything from encryption to access policies, AD authentication, data and audit logs. All backed by our managed services.

Why Assertion is better than the competition

Personalized branding

Privacy pack

Rich media notifications

Multibrand support

Multibrand support

One integration for every brand you run

Brand calls with any of your sub-brands through your apps, and cross-sell between them. Each call carries the right name, logo and message for that brand and that customer.

Three branded incoming calls from ABC Bank, ABC Kapital and Ess Insurance, each with its own logo and personalized message

Sovereign by design

Identity Assurance™ runs in your private cloud on AWS or Azure, or on-premises. Branding is delivered through your own app, and customer numbers and messages are encrypted end to end, so no customer data leaves your network.

Contact center
CC, CCaaS or CPaaS with CRM
1
REST API with call and customer context
Identity Assurance™
Your private cloud or on-premises
2
Call branding notification
Google / Apple
Notification service
3
Confirmation, then the branded call rings
Your app
Assertion SDK on the customer's phone

Privacy pack

Security review

Mobile SDK
OWASP Top 10
OWASP Mobile Top 10
MASVS
MASTG
SAST
Secure code review
Call branding service
CIS Benchmark
SAST
DAST (OWASP 2025)
VA / PT
Software composition analysis
Secure code review

Compliance report and data governance document available on request.

Branded calling vs. CNAP, caller ID apps and STIR/SHAKEN

CNAP shows a name. Caller ID apps show a secondary pop-up. STIR/SHAKEN attests the number. Identity Assurance™ gives you direct control over how the whole call appears.

Typical capabilities by category. Individual vendors and regions vary.

Carrier CNAP
Caller ID apps
STIR/SHAKEN
Identity Assurance™
Shows your brand name
Shows your logo
Rings through Silence Unknown Callers and AI call screeners
Personalized reason for each call
Reaches roaming and international users
Anti-spoofing verification
Number and message encrypted end to end
Automatic fallback with no double billing
Branding in 24+ languages

Key terms

Branded calling

Showing a verified business name, logo and call purpose on the recipient’s phone before the call is answered.

Business caller ID

The identity a business presents on outbound calls. Without branding, it is usually just a number, often tagged as spam.

CNAP

Calling Name Presentation: a carrier service that displays a registered caller name, without a logo or call reason.

AI call screener

A phone feature that answers or filters calls from unknown numbers before the person sees them, so many legitimate business calls never ring.

Caller ID spoofing

Faking the number or name shown on a call to impersonate a trusted brand. Identity Assurance™ uses MFA-like verification to brand only genuine calls.

FAQs about branded calling

Branded calling displays a verified business name, logo, and call purpose on a recipient’s phone before the call is answered. Identity Assurance enables branded calling using an app-based delivery to improve trust and answer rates.

Identity Assurance improves answer rates by replacing unknown or spam tagged caller IDs with verified brand identity and call context. Enterprises typically see 40–60% higher first-call connect rates from their existing customers.

Legitimate calls are often marked as spam due to carrier reputation systems, inconsistent calling patterns, or lack of verified identity signals. Assertion Identity Assurance helps enterprises regain control over how their calls appear to customers.

No. Identity Assurance is designed for enterprise-grade control, high privacy, and multi-tenant branding, and works across carriers and app environments. It gives enterprises direct control over call presentation, not just secondary pop-up caller ID. Assertion also bypasses all other branding providers and shows on top and ensures you don’t get double billed.

Yes. Identity Assurance™ bypasses filters like Silence Unknown Callers and rings as a branded call on your user’s device. It also gets past AI call screeners, so the customer sees why you are calling and you talk to a person, not an AI.

Yes. Identity Assurance™ can run in your private cloud on AWS or Azure, or on-premises, with branding delivered through your own app, so no customer data ever leaves your network. Customer phone numbers and messages are encrypted end to end.

There are ready cloud integrations with Amazon Connect, Genesys Cloud (GC3), SmartFlo and Acefone. Other platforms connect through the REST API, and on-premises contact centers connect over SIP through your SBC using the SIP-REST gateway.

Two things: the Assertion SDK in your mobile app, and a Brand Call API call from your contact center when it dials. Sample code and documentation are provided.

Get 50% more call connects and closures on outbound calls

Book a demo and a specialist will show how your calls would look on your customers’ phones.